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Fan engagement done right: by Sean Kingston

I'm not the biggest Sean Kingston fan, but if I was, I would be very excited about what he and his team are doing to engage consumers.

The CD booklet that comes with the reggae fusion singer's upcoming album, “Tomorrow” (due September 22 on Epic), contains a special image that fans can hold up to their computers’ webcams to launch an “augmented reality” karaoke session on Kingston’s Web site. [Read More] via Digipendent.

Sean Kingston Engages His Fans