Augmented Reality Helps Sell the Product
From Cheez Doodles to cars, marketers are increasingly trying out the new technology in an effort to make deeper connections with consumers. [Read More] via Business Week.
Augmented Reality (AR) set for major growth in the coming years.
Augmented Reality is going to be a huge deal in the coming years. In the simplest of terms, think if it as "Terminator Vision," or the layering of computer generated graphics and information over real-life images - in real-time. Increasing smartphone capabilities will cause Augmented Reality to have a booming impact on the mobile platform, according to a new study from ABI Research . [Read More] via Mobile Marketer.
Best Buy planning for the Death of the DVD with new Movie Download Service
The way Best Buy sees it, digital distribution is the way of the future--by 2012 the company's predicting it will be a "double digit percentage" of the money generated by home movie-watching. And while that figure covers anywhere from 10% to 99%--which is, shall we say, quite a width--it at least allows Best Buy to be confident in its predictions. [via Fast Company]
Digital Distribution will kill the DVD by 2012
Audi taps it’s Facebook fans to design a new car
More and more businesses are learning that adopting a strategy of incorporating social media to connect with customers is a great way to build a solid brand. Even companies that already have very successful global brands, like Audi are starting to use social media to enhance their presence and garner feedback from users. [Read More] via Mashable.
Audi Facebook Challenge Video
Roxanne Shante : The Smartest Rapper Alive?
Roxanne Shante aka The Real Roxanne paved the way for females in Hip Hop years ago with he answer to UTFO's Roxanne Roxanne back in the 80s. At the time she was only 14. But her team was smart enough to ask for a clause in her contract that made Warner Music responsible for her education costs. I guess they thought that a young black girl from the projects would never force them to pay up.
Knock 'em out the box Shante!
Well the recent Cornell graduate, Dr. Roxanne Shante don't take no shorts. She forced WMG to pay up $217,000 for her PhD. [Read More] via Hypebot.
This Week in Music 2.0 News (8/27/09)
- Sources: Apple to unveil new iPod lineup on September 9 (Apple Insider)
- Label services firm World's Fair closes. (Billboard)
- The Social History of the MP3 from Pitchfork contributor Eric Harvey.
- How Polyvinyl Records uses Kickstart to fund and test market projects. (NY Times)
- Target is linking with iTunes for exclusive album offers. First up is the new Pearl Jam. (press release)
RightsFlow secures $1.5 million in financing to expand it service ensuring U.S. music copyright compliance. Originate Ventures invested in company which offers music copyright licensing, accounting and royalty payment services for online music services, record companies, distributors and artists. (press release)
- Don't miss Bruce Warila's white paper on The State Of Music Industry Investing.
- MySpace Music CEO and Award-winning DJ Garth Trinidad to speak at Digital Music Forum West in Los Angeles in October. (press release)
via Hypebot
Woofer : The Anti-Twitter Macroblog
Twitter invented the term Micro-blogging and shook up the world. There is something poetic about having to keep your thoughts to 140 characters. Short & Sweet sums it up. But some people can't leave well-enough alone.
Enter Woofer : The 1400 character Macro-blogging site. It's just like Twitter, but you can use up to 1400 characters. I guess they feel this is a better mousetrap. I think it's kind of ridiculous. There is obviously room for everything on the Internet, but I think this site misses the point. Attention spans are shorter than ever. I think Twitter's 140 character limit set the right tone - less is more.
Check out Woofer. I'm sure the creators just wanted to make some quick waves anyway. [Read More] via Mashable.
Woof-Woof